Search Engine Optimization
Increasing Your Internet Presence Locally

Most consumers use a search engine like Yahoo, Google, MSN, Netscape, ect to begin their search's for information. SEO or Search Engine Optimization is a technology discipline that specializes in getting your web pages to the top of the search engine list. Most search engines use a concept that matches the keywords entered into the search field on Google, for example, and matches them to keywords that are encoded into your web pages by the designer. However, newer technologies like Google don't even recognize keywords rather they use a proprietary technology that they call "Page Ranking". The long and short of it is that they "crawl your site" using a computer that they call a "robot" and look at your content to evaluate it for relevancy and check your hyperlinks to other website's. It is these relevant hyperlinks that can dramatically increase your chances of good placement on search engines.

How can I increase my presence locally?

• Make sure your pages are coded with key words and descriptions that reflect your local market. (i.e. Santa Rosa, Petaluma)

• Make sure your content is relevant for your industry and use a substantial amount of power words in your text (i.e. Real Estate, Names of cities local to your area, national affiliations

• Partners with other industry providers by sharing hyperlinks and relevant content (i.e. mortgage lenders, home inspectors,appraisers)

• Include links to National Real Estate Resources that have heavy internet traffic (NAR, CAR, ect.)

If you have more questions on internet marketing please contact Steve Ramos at 707-322-6445.

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